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OpenAI is expanding ChatGPT’s capabilities with new shopping features, signaling a direct challenge to Google’s stronghold in the online commerce sector. This development transforms ChatGPT into a potential shopping assistant, enabling users to discover and buy products seamlessly within the conversational AI environment. The initial glimpse of this integration was shared on Reddit by user /u/itah, igniting considerable discussion regarding the potential impact on the e-commerce market. Further details regarding the integration’s functionality and features are anticipated to be released shortly.