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Canva is expanding its reach into digital marketing with the launch of its ‘Creative Operating System,’ a comprehensive set of tools enhanced by a new, design-centric AI model. While not a traditional operating system, the ‘Creative Operating System’ encompasses Canva’s existing tools and newly integrated AI functionalities. Highlights include a revamped video editor, a Forms tool for gathering user feedback, and Canva Grow, a platform designed to simplify the creation and deployment of marketing campaigns and advertisements. Additionally, a new Email Design product facilitates the creation of visually consistent and branded email campaigns. These advancements are fueled by Canva’s proprietary AI model, specifically trained to understand design principles. Access to all AI-driven features requires a premium subscription.