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At re:Invent 2025, Amazon Web Services (AWS) signaled its serious intentions in the rapidly evolving AI agent market. Unveiling a suite of new tools designed to empower developers, AWS is making substantial investments across the board. These include the introduction of a next-generation, third-generation chip specifically designed for AI workloads, alongside strategic database discounts. The move underscores AWS’s ambition to move beyond its cloud infrastructure foundation and become a dominant force in the broader enterprise AI landscape. While the new offerings are generating considerable buzz, industry observers are closely watching to see if Amazon can effectively challenge established AI leaders and capture significant market share.