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Apple has officially entered the Saudi Arabian market with the launch of its online store, offering direct purchasing options for consumers in the region for the first time. The new online platform features Arabic language support and personalized engraving services. This marks a significant shift as previously, Apple products were only available through authorized resellers.

Beyond the online store, Apple has also announced plans to open its first physical retail locations in Saudi Arabia by 2026. The company will also release its Store app in the region. This expansion coincides with growing investment in Saudi Arabia from major tech players. Companies like Amazon, Google, Nvidia, and AMD have all recently forged multi-billion dollar partnerships with Humain, an AI venture backed by the Saudi Public Investment Fund, signaling a broader tech boom in the country.