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Apple is signaling a significant acceleration in its AI strategy, with CEO Tim Cook confirming plans to integrate more third-party AI tools across its operating systems. Currently, ChatGPT is already embedded within Siri, and rumors swirl around a potential collaboration with Google, bringing Gemini integration to the iPhone. Apple’s Software SVP, Craig Federighi, previously hinted at exploring integrations with models like Gemini. Cook emphasized that Apple intends to expand its partnerships over time. He also revealed that a revamped, AI-powered Siri is slated for launch next year. Furthermore, Apple remains open to strategic AI acquisitions to bolster its internal roadmap. The news arrives on the heels of strong Q4 earnings for Apple, reporting $102.5 billion in revenue, an impressive 8% year-over-year growth. While the iPhone 17 lineup recently debuted, Apple continues to focus on fully realizing its AI ambitions for Siri, with potential collaborations like a rumored AI search tool developed in partnership with Google being explored. Google CEO Sundar Pichai has also acknowledged Google’s work on bringing Gemini support to the iPhone.
