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A wave of discontent has washed over New York City, culminating in a public protest against the ‘Friend AI’ pendant. This $129 necklace, advertised as a chatbot companion, has faced significant backlash, fueled by concerns about its impact on human connection. The protest emerged in response to widespread subway advertising, with New Yorkers expressing skepticism about the pendant’s purported benefits. Participants reportedly defaced advertisements and tore apart representations of the device while chanting slogans critical of AI. Avi Schiffmann, the founder of Friend, attended the demonstration, claiming his presence was to engage with the protesters. This event underscores the growing anxieties surrounding the role of AI in personal relationships and the pitfalls of aggressive marketing strategies.