Photo by Andrea Piacquadio on Pexels

Amazon is entering the realm of real-time visual shopping with its newly launched feature, Lens Live. Currently available for iOS devices, Lens Live leverages the power of artificial intelligence to transform everyday surroundings into a shoppable experience. Users can simply point their phone’s camera at an object, and the feature will identify it, presenting corresponding listings directly from Amazon’s vast marketplace.

Lens Live shares conceptual similarities with Google’s Gemini Live but emphasizes the direct purchasing aspect. Furthermore, it incorporates Amazon’s AI assistant, Rufus, to offer concise product information and address user queries. This integration promises a more informed and efficient shopping journey.

Building upon Amazon’s established visual search technology, Lens Live aims to deliver a fluid and instinctive way to discover and buy products. The rollout to a wider user base is anticipated in the coming weeks.