As health insurance companies increasingly leverage artificial intelligence to automate and often deny prior authorization requests, doctors and patients are turning to AI-powered tools to fight back. This emerging trend sees physicians utilizing AI to analyze denial rationales, identify weaknesses, and craft compelling appeals. Companies like Counterforce Health are at the forefront, providing AI-driven solutions to help patients navigate the complexities of challenging insurance denials. The rise of AI in healthcare coverage is sparking debate about fairness and transparency, with some fearing an ‘AI arms race’ that could further complicate the patient-insurer relationship. The initial discussion can be found online.