Get ready for Super Bowl LX, where the Seattle Seahawks will face off against the New England Patriots. While Bad Bunny is set to dazzle during the halftime show, artificial intelligence (AI) is poised to steal the spotlight during commercial breaks. Following last year’s Google Gemini ad, which fumbled a Gouda cheese stat, this year’s game will feature an ad for Anthropic’s AI platform, taking jabs at competitors like OpenAI. Additionally, AI-generated ads may also make an appearance, further solidifying AI’s presence at the event.

Super Bowl LX kicks off at 6:30PM ET/3:30PM PT on Sunday, February 8th, at Levi’s Stadium in Santa Clara, California. With Anthropic’s humorous Super Bowl ads already making waves, and Sam Altman responding to the ads, it’s clear that AI is the star of the show. Notably, don’t expect to see ads from Kalshi or Polymarket during the Super Bowl.

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