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The rise of AI-generated models as influencers is sparking debate. A recent discussion on Reddit’s r/artificialintelligence explores whether these artificial personalities can truly connect with audiences and build trust for brands. While some AI models are already active on social media, running campaigns, questions remain about the long-term viability of relying on entities known to be artificial. The Reddit thread highlights concerns over authenticity and the potential for diminished engagement when consumers are aware that they are interacting with a computer-generated persona. More on the discussion can be found at [https://old.reddit.com/r/artificial/comments/1n5xozm/do_you_think_aicreated_models_used_for_campaigns/]