An AI-generated advertisement made its debut during the NBA Finals, showcasing the growing affordability and accessibility of artificial intelligence in advertising. The ad, sponsored by betting platform Kalshi, reportedly cost a mere $2,000 to produce. Created using Google’s Veo 3 text-to-video generator and inspired by the visual style of Grand Theft Auto IV, the commercial features surreal and often bizarre scenes generated from AI prompts. This marks a significant step in the adoption of AI tools for video creation, as companies seek innovative and cost-effective methods for advertising.
AI Ad Breaks into NBA Finals for Just $2,000
