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Faced with escalating raw material costs, supply chain vulnerabilities, and impending patent expirations, the pharmaceutical industry is increasingly adopting agentic AI to drive efficiency and innovation. This technology is being leveraged to personalize patient services, refine targeted therapies, and optimize sales and marketing processes. By harnessing the power of AI, pharmaceutical companies aim to cultivate stronger relationships with healthcare professionals in a highly competitive landscape. AI-driven automation can also accelerate the review and approval of critical content, potentially unlocking new revenue streams. In the realm of personalized sales, agentic AI enables the analysis of vast datasets to provide real-time, customized communication channels and relevant content to healthcare professionals, fostering more effective engagement.