Adobe’s $1.9B Semrush Deal Sparks Debate: Is SEO the Future?

Adobe's $1.9B Semrush Deal Sparks Debate: Is SEO the Future?

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Adobe’s acquisition of Semrush, a leading SEO and online visibility management platform, for a staggering $1.9 billion has ignited a flurry of online commentary. The hefty price tag and Semrush’s primary focus on Search Engine Optimization (SEO) have led some to question the strategic rationale behind the deal. Skeptics argue that SEO’s relevance may be waning in the face of evolving digital marketing landscapes. Discussions are particularly lively, with many dissecting the move on platforms like Reddit. A thread dedicated to the topic can be found here: [https://old.reddit.com/r/artificial/comments/1p1t0mt/adobe_bought_semrush_as_an_ai_acquisition_for_19/]