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Adobe’s Max conference kicked off, highlighting a wave of AI-powered enhancements to its Creative Cloud suite and Firefly AI models. The announcements centered on generative AI tools designed for digital voiceovers and personalized soundtracks. Furthermore, AI assistants are being integrated into Express and Photoshop for web, empowering users to modify projects through simple descriptive prompts. Adobe envisions a future where AI assistants are seamlessly integrated across its entire design application ecosystem, with previews of even more experimental AI technologies on the horizon.