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Adobe is bolstering its digital marketing capabilities with the acquisition of Semrush, a leading digital marketing platform, in a deal valued at $1.9 billion. The acquisition will integrate Semrush’s comprehensive suite of SEO and online visibility tools into Adobe’s existing marketing solutions. This move aims to provide marketers with enhanced insights into brand performance, particularly in the evolving landscape of AI-powered search. Adobe plans to leverage Semrush’s expertise to improve brand visibility in AI-driven search results and further enhance its AI-powered ad generation capabilities. The integration promises to deliver a more holistic and data-driven approach to digital marketing for Adobe’s customers.