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The landscape of streaming entertainment is rapidly evolving, with ad-supported subscription tiers gaining significant traction among US consumers. New data reveals that almost half of the subscribers to major streaming platforms – including Discovery Plus, Disney Plus, Hulu, HBO Max, Netflix, Paramount Plus, and Peacock – are now opting for ad-supported plans as a cost-effective alternative. A substantial 75% of subscribers have reportedly experimented with these ad-supported options. Netflix, in particular, has experienced notable success with its ad-supported tier, driving further adoption of the model. This shift in consumer behavior is prompting streaming services to explore innovative advertising strategies, including the potential integration of interactive and AI-driven ads directly within shows and movies, signaling a future where advertising is more engaging and personalized.