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Samsung is bringing a more interactive and intelligent TV experience to its 2025 lineup with a generative AI-powered Bixby. This upgraded virtual assistant allows users to engage in natural language conversations, ask questions about on-screen content, and receive comprehensive information. First unveiled in September, the update is now rolling out, supporting multiple languages and enriching the user experience.

The Vision AI Companion, leveraging models like Microsoft Copilot and Perplexity, understands context and follow-up questions, providing visually enhanced answers directly on the TV screen. This feature isn’t just about answering questions; it serves as a central hub for other Samsung AI functionalities, including AI picture optimization and real-time translation. The integration ensures a seamless and intuitive user interface.

Currently, the Vision AI Companion is available on all Samsung 2025 TV models and supports ten languages, including English, Korean, and Spanish, making it accessible to a wide range of users globally.