Krafton, the studio behind the massively popular PUBG: Battlegrounds and the highly anticipated InZOI, is aggressively embracing artificial intelligence with a new ‘AI First’ strategy. The company is committing significant resources, including a nearly $70 million investment in a high-performance GPU cluster, to build a robust AI platform slated for completion by the second half of next year. This platform will fuel enhanced AI research and development, bolster in-game AI capabilities, and automate various operational workflows.
Further demonstrating its commitment, Krafton will allocate approximately $30 million annually to equip its employees with AI tools and overhaul its HR and organizational structure to align with its AI-centric vision. This strategic shift reflects a growing trend within the tech industry, with companies like Shopify and Duolingo already prioritizing AI integration. Experts predict that Krafton’s move signals a broader transformation within the gaming sector, as companies increasingly seek to harness the transformative power of AI.