Facebook Dating Aims to Spark Romance with AI-Powered Matchmaking Tools

Facebook Dating Aims to Spark Romance with AI-Powered Matchmaking Tools

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Tired of endless swiping? Facebook Dating is betting on artificial intelligence to reignite the spark for users feeling the fatigue. Meta has unveiled a suite of AI-driven features, including a “dating assistant” chatbot and a “Meet Cute” matchmaking algorithm, both designed to connect users in more meaningful ways. The dating assistant can respond to specific user requests, such as finding someone in a particular location or industry, and even offers advice on profile optimization and date ideas. Meanwhile, the “Meet Cute” feature serves up a curated match each week, catering to those seeking an alternative to traditional swiping. This move is part of Meta’s broader strategy to bolster Facebook’s cultural relevance, which includes converting all videos to Reels and aggressively combating spam.