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Yext has launched Yext Scout, an AI-driven search and competitive intelligence tool aimed at assisting brands in navigating the complexities of AI-powered search platforms. The tool provides businesses with valuable insights to enhance their online visibility and adapt to evolving customer search behaviors.

Yext Scout delivers real-time performance benchmarks against local competitors, offering actionable recommendations to improve search rankings. This allows brands to understand their competitive positioning and make data-driven decisions to optimize their content and strategies.

To further explore the impact of AI on search and user engagement, Yext will host a webinar on September 24th. The webinar will focus on practical strategies for optimizing content for new AI-driven search channels and measuring the effectiveness of these efforts, providing marketing professionals with essential knowledge in this rapidly changing environment.