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Instead of perpetually pursuing more advanced AI models and the elusive promise of Artificial General Intelligence (AGI), businesses should prioritize integrating existing AI tools into practical workflows to unlock their full potential, experts suggest. While the allure of groundbreaking AI advancements persists, the real value lies in seamlessly embedding current AI capabilities into real-world processes. A recent McKinsey survey underscores this point, revealing that redesigning workflows and strategically incorporating AI yields the most significant returns. Marketing and sales are currently leading the charge in AI adoption, however, many companies continue to struggle with re-engineering their core operations to fully leverage AI, hindering broader adoption. Improving user interfaces, optimizing user experience, and developing intelligent workflows are now crucial to unlocking AI’s true potential, particularly within sectors such as marketing. The prevailing sentiment online is growing as well. A popular Reddit post suggests that advancements in model performance are irrelevant if practical applications are not improved. The focus should now shift from model hype to practical application.