Photo by Kevin Paster on Pexels

ESPN is entering a new phase with the launch of its revamped streaming service, betting on a mix of AI-powered personalization and familiar social media formats. The core of the update is a redesigned ESPN app featuring a TikTok-esque vertical video feed, aiming to capture a younger audience. The ‘SC For You’ beta feature leverages AI-generated voices mimicking SportsCenter anchors, curating personalized daily sports updates based on user preferences for teams, leagues, and sports. Further enhancing the viewing experience, users can now sync the ESPN mobile app with the TV app during live games, unlocking real-time stats, play-by-play analysis, automated alerts, betting odds, and ESPN Fantasy integration. Additionally, Multiview functionality is being introduced on smart TVs, enabling simultaneous viewing of up to four live games.