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Google’s latest AI video generator, Veo 3, is now broadly accessible via the Vertex AI platform, empowering businesses and creators to transform text prompts into compelling video content. A faster iteration, Veo 3 Fast, has also been released to accelerate the creation process.

Building upon the success of earlier models, which have already powered the creation of over 70 million videos since May, Veo 3 has seen rapid adoption. Businesses have already used Veo 3 to create over 6 million videos. Design platform Canva has integrated Veo directly, and creative agencies like BarkleyOKRP are using it to enhance existing content, citing improved voice and lip synchronization. Global brands such as eToro are leveraging Veo 3 to generate localized advertisements.

Veo 3 boasts features such as synchronized audio and video generation within scenes, high-definition (1080p) output, and seamless dialogue translation for global audiences. An upcoming feature promises to animate still images into short 8-second video clips. To combat misinformation, videos generated by Veo 3 include invisible watermarks. The service also benefits from Google’s generative AI indemnity coverage.