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Reddit is integrating artificial intelligence into its advertising platform with the launch of ‘Conversation Summary Add-ons.’ This new feature leverages AI to surface positive user comments and posts, seamlessly integrating them beneath advertisements to boost credibility and engagement.

The ‘Conversation Summary Add-ons’ are powered by Reddit Community Intelligence, an AI engine that analyzes the platform’s vast database of over 22 billion posts and comments. This analysis provides marketers with structured intelligence to inform and optimize their advertising strategies. Furthermore, Reddit is unveiling ‘Reddit Insights,’ an AI-powered social listening tool offering real-time analytics to aid in campaign planning and validation, allowing advertisers to stay ahead of trends and refine their messaging.