Fashion tech startup Alta has raised $11 million in a funding round to further develop its platform, designed to reinvent the way consumers interact with their wardrobes and shopping experiences. Drawing inspiration from the iconic film ‘Clueless,’ Alta enables users to digitally catalog their clothing by uploading photos, forwarding receipts, or leveraging Alta’s extensive database. The platform offers a virtual ‘try-on’ feature, allowing users to experiment with outfit combinations using their existing clothes and preview potential new purchases. This innovative approach aims to provide a seamless and interactive pathway to personalized styling and smarter fashion choices.
Alta Secures $11M to Revolutionize Fashion Through AI-Powered Virtual Styling
