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TikTok is pushing the boundaries of digital advertising with expanded Symphony AI ad capabilities, now enabling brands to create AI-driven influencer-like content at scale. The platform allows advertisers to generate videos featuring virtual avatars who can showcase products, model apparel, and demonstrate app functionality simply by uploading images and providing text prompts. This automated approach offers a cost-effective alternative to traditional influencer collaborations. While TikTok will label all AI-generated content, the move raises concerns about the authenticity of recommendations and the potential displacement of human influencers. This aggressive adoption of AI underscores TikTok’s commitment to transforming the future of online advertising.