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Amazon’s premium, generative AI-enhanced Alexa Plus has achieved a significant milestone, surpassing one million users in its Early Access program. The upgraded voice assistant, initially launched in February 2025 after some delays, is now accessible to Echo device owners through a gradual rollout. This measured approach allows Amazon to address any remaining issues before a broader public launch, as highlighted by The Wall Street Journal. Priced at $19.99 per month (with free access for Prime subscribers), Alexa Plus aims to deliver superior conversational AI and seamless integration with various services. Future updates promise features like Fire TV scene selection and simplified grocery ordering. Initial user feedback from platforms like Reddit and Facebook indicates a generally positive reception, although some users have reported encountering minor bugs. A Reddit user commented that it felt “a tiny bit closer to what I have with ChatGPT,” while another praised its memory and ability to recall past conversations.