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Reddit has launched new privacy tools empowering users to selectively hide their posts, comments, and even NSFW history from public view. This update offers increased control over a user’s profile, allowing for the curation of their online footprint. Users can opt to hide all public activity or tailor their visibility by concealing content from specific subreddits. The changes, while enhancing privacy, arrive as Reddit gears up to expand data collection efforts related to advertising and AI model training following its recent IPO. While these features offer greater user control, some express concern that they may also obscure transparency and potentially hinder the identification of malicious actors on the platform. Users can find more information on Reddit’s FAQ thread. The introduction of these privacy controls is likely an effort by Reddit to encourage more authentic engagement with the platform, potentially reducing the need for users to create disposable accounts, particularly as the platform focuses on ad revenue and AI development.