At its recent I/O event, Google unveiled a deep integration of AI across its product ecosystem, pushing AI from the realm of cutting-edge innovation into the fabric of daily life. The company is consolidating multimodal models, including Imagen 4 and Veo 3, within the Gemini app, offering a comprehensive suite of generative AI capabilities through a unified interface.
New features like Gemini Live enable users to share their smartphone screens or camera feeds for AI-powered analysis. Furthermore, Google is introducing AI Mode, an LLM-driven interface for Search that personalizes results by leveraging data from Gmail and Google Docs. This includes Deep Search, Project Mariner, and Search Live, which incorporates real-time camera input for enhanced understanding.
The premium Google AI Ultra subscription, priced at $250 monthly, grants access to the newest iterations of these features. CEO Sundar Pichai highlighted the widespread adoption of AI Overviews, LLM-generated summaries within search results, suggesting that many users might be interacting with AI without even realizing it. Google’s strategy centers on embedding AI seamlessly into its applications, striving for ubiquity and a user experience where AI fades into the background.