Meta is intensifying its competition with OpenAI, launching a consumer-facing Meta AI app designed to rival ChatGPT. The move, revealed at Meta’s first-ever AI developer conference, LlamaCon, at their Menlo Park campus, also includes a developer-focused API. This API provides cloud-based access to Meta’s Llama models, broadening their reach and encouraging adoption within the developer community. These initiatives mark a significant push by Meta to challenge OpenAI’s dominance in both the consumer and developer segments of the AI market.