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Duolingo, the popular language learning platform, is pivoting to an “AI-first” strategy, signaling a significant shift in its operational philosophy. CEO Luis von Ahn announced the plan in an internal email, outlining how the company will progressively integrate AI-powered solutions across various functions, ultimately reducing its reliance on contract workers.

This isn’t just about boosting productivity, according to von Ahn. It represents a fundamental reimagining of how Duolingo functions. He argues that incremental improvements to existing human-led systems are insufficient, necessitating a complete overhaul of workflows. The AI integration extends to hiring, performance evaluations, and a requirement for teams to exhaust automation possibilities before requesting additional staff.

The objective is to liberate employees from repetitive tasks, enabling them to concentrate on more innovative and strategic initiatives. Duolingo intends to support its workforce through enhanced training, mentorship programs, and providing tools necessary to thrive in the AI-driven landscape. The CEO emphasized that the transition is aimed at empowering employees to tackle complex challenges, not replacing them entirely.

Duolingo contends that AI is essential for generating the vast quantities of content needed to expand its platform and reach a wider audience. This “AI-first” approach mirrors similar strategies adopted by other tech giants like Shopify, as companies increasingly explore AI’s potential to streamline processes and improve efficiency. Duolingo aims to “teach as well as the best human tutors” through AI and more effectively achieve its core mission. The transition includes phasing out contractors for tasks that AI can manage, while ensuring employees receive ongoing support and resources.