Photo by Andrea Piacquadio on Pexels

LG is pushing further into targeted advertising on its smart TVs by implementing technology that analyzes viewer emotions. This move has reignited privacy concerns, echoing broader anxieties about the use of artificial intelligence in advertising and marketing. The technology aims to personalize advertisements based on detected emotional responses. Privacy advocates and tech ethicists are now questioning the potential for manipulation and increased intrusion into viewers’ personal lives. This development follows a growing trend of AI-driven advertising strategies, sparking online debate about the acceptable boundaries of privacy in the digital age and the ethical implications of AI-powered “dark patterns.” The focus is on the balance between personalized experiences and the potential for exploitation.