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OpenAI, the company behind ChatGPT, is reportedly exploring the social media landscape with a potential platform to rival X (formerly Twitter). According to The Verge, OpenAI is experimenting with an internal prototype that leverages ChatGPT’s image generation capabilities. This early-stage project features a social feed where users can share and engage with AI-generated images. A social media app could provide OpenAI with a crucial advantage: direct access to real-time user data, similar to that enjoyed by established platforms like X and Meta, allowing them to improve their AI models. The potential entry of OpenAI into the social media arena raises questions about its target audience and strategic goals in a competitive market. Will it cater to AI art enthusiasts, serve as a testbed for future AI innovations, or carve out a unique niche?