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Samsung is pushing its ‘Screens Everywhere’ vision, integrating 7- and 9-inch ‘AI Home screens’ into its latest refrigerators, washers, and dryers. This ambitious initiative seeks to transform everyday appliances into interconnected smart devices, enabling users to manage apps and even answer calls directly from their kitchen or laundry room. The Bespoke AI Home washer/dryer combo and the Bespoke Four Door French Door refrigerator with AI Home are spearheading this effort. However, the utility of these embedded screens is being debated. Some question whether they offer a genuine improvement over existing smart home controls like smartphones and dedicated hubs, citing Samsung’s previous unsuccessful attempts to launch similar products in the US market. Skeptics also wonder if the primary purpose is to enhance functionality or create new avenues for targeted advertising, raising concerns about a potential flood of ads appearing on household appliances.