Google’s Senior Vice President of Knowledge and Information, Nick Fox, recently shared insights with WIRED on how artificial intelligence is transforming the company’s advertising landscape. As the tech giant continues to navigate the evolving AI environment, it’s exploring various opportunities to integrate ads into its services, including the possibility of introducing ads in Gemini.

This development comes as Google seeks to adapt its advertising business to the shifting digital landscape, driven by advancements in AI technology. The potential inclusion of ads in Gemini marks a significant step in the company’s efforts to expand its reach and diversify its revenue streams.

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