New research from Accenture reveals that 90% of senior insurance executives plan to increase their investment in AI over the next year, despite a widening skills gap in the industry.

A survey of 3,650 C-suite leaders across 20 industries and 20 countries found that 85% of insurance executives view AI as a tool for revenue expansion, rather than cost reduction.

However, 35% of leaders acknowledge that true progress depends on getting core data strategies and digital abilities right, and 54% of employees reported that low-quality or misleading AI outputs are undermining AI’s benefits.

The survey suggests that sustainable growth relies on data quality and trusted outputs, and that AI investment alone may not be enough.

AI adoption is entering an enterprise scale, with 34% of insurance companies now rolling out AI agents in multiple functions, and nearly a third of senior C-suite leaders frequently using generative AI.

Almost a third of businesses are rebuilding entire processes with AI, but fewer than 10% are redesigning employee roles to match these changes, resulting in many employees feeling unprepared.