Photo by Vlada Karpovich on Pexels

In a departure from the AI-driven trend in holiday advertising, Apple’s latest short film, ‘A Critter Carol,’ showcases the charm of traditional puppetry and filmmaking. The ad, filmed entirely on an iPhone, features a whimsical forest populated by handcrafted woodland creatures brought to life through intricate practical effects. This deliberate choice highlights Apple’s focus on tangible, handcrafted creative processes, offering a refreshing alternative to the increasingly prevalent use of generative AI in seasonal marketing campaigns.